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Data, Technology & Measurement: Organizational Transformation Series - #2
As AI and automation become essential drivers of customer-centric marketing, a brand's strategy for and use of data and technology will drive more of their differentiation. But getting technology to work for marketers is not easy, as challenges arise in making choices among the exploding range of tech suppliers, getting the plumbing right, defining impactful yet reasonable use-cases, and aligning teams to more agile processes. In this three-working session series, BCG will share its learning on how to accelerate one's impact from sharper tech and data strategies.

Session #2 - Building the team: Maximizing technology's impact on Marketing requires greater cross-functional teaming. Accordingly, CMOs need to assume a larger role in driving collaboration across the C-Suite. We will provide targeted insight into winning key C-Suite relationships, specifically with CEOs, CFOs, and CTOs, and how to transfer this executive alignment to the creation high performing teams.


Brought to you by Yahoo! Proud partner of the Global CMO Growth Council Data, Technology, and Measurement Working Team

May 5, 2022 11:00 AM in Eastern Time (US and Canada)

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