Meeting Register Page

Data, Technology & Measurement: Organizational Transformation Series - #1
As AI and automation become essential drivers of customer-centric marketing, a brand's strategy for and use of data and technology will drive more of their differentiation. But getting technology to work for marketers is not easy, as challenges arise in making choices among the exploding range of tech suppliers, getting the plumbing right, defining impactful yet reasonable use-cases, and aligning teams to more agile processes. In this three-working session series, BCG will share its learning on how to accelerate one's impact from sharper tech and data strategies.

Session #1: Aligning the Vision: Developing a modern MarTech stack requires balancing long-term aspirations with immediate, practical needs to improve consumer experience and drive business growth. Drawing on experience across different verticals and business models, BCG will share examples of how marketing teams have best balanced these two demands -- getting started quickly with use-cases that require no or low-tech solutions while lining-up strategic “big bet” investments in a future state technology.


Brought to you by Yahoo! Proud partner of the Global CMO Growth Council Data, Technology, and Measurement Working Team

Feb 10, 2022 11:00 AM in Eastern Time (US and Canada)

Meeting logo
* Required information