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Data, Technology & Measurement: Organizational Transformation Series #3
As AI and automation become essential drivers of customer-centric marketing, a brand's strategy for and use of data and technology will drive more of their differentiation. But getting technology to work for marketers is not easy, as challenges arise in making choices among the exploding range of tech suppliers, getting the plumbing right, defining impactful yet reasonable use-cases, and aligning teams to more agile processes. In this three-working session series, BCG will share its learning on how to accelerate one's impact from sharper tech and data strategies.

Session #3 - Driving the process: Being more nimble, adopting iterative “test & learn” approaches, and empowering teams by reducing hierarchical decision-making is now well-understood as essential to high performing customer-centric organizations. But these new ways of working challenge established operating models and processes. We will provide pragmatic guidance on how to build and integrate agile routines and rituals to speed and de-risk deployment of new technology while measurably delivering incremental business growth.


Brought to you by Yahoo! Proud partner of the Global CMO Growth Council Data, Technology, and Measurement Working Team

Jun 2, 2022 11:00 AM in Eastern Time (US and Canada)

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